Picture porridge in a bowl, and a single image comes to mind: a form shaped by its container. Familiarity with an experience creates an expectation or an assumption of future experiences. Our past experiences with telephone booths shape our future experiences with telephone booths, despite the changing purpose of the booth, because familiarity is comfortable, and nostalgia and historical tradition are satisfying. (I love shingle style houses, well-loved "Peanuts" comic books, and especially Christmas!) But porridge is amorphous, and can take any shape we choose to present it in. So, too, are books, clothes, and alarm clocks!
Some goodies for those of us who can't be in Milan this week:
Ronan and Erwan Bouroullec's Corian Wardrobe for Cappellini
Lloyd Schwan (an American!) has a bookcase that I also discovered through Cappellini. 
And this last image of a bed with storage is by a design student, Marcia Harvey Isaksson, whose project ("Stripe") was selected for production by Lectus. Marcia is a former accountant who was born in Zimbabwe and educated in South Africa. After replanting herself in Sweden she is now finding success in Scandinavian design. And yes, the bed can slide along the track, making storage easier to access than normal under-the-bed methods like mine. (Thanks, MoCoLoco!)
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